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Introduction For Business Essay Structure

Business Research Paper Writing Help

By its nature and role in the field, the business research paper is different from a traditional academic piece. It relies on a more diversified group of models and resources; and the goals it pursues are multifaceted and multifunctional.

However, like any research paper, a business paper is a written conversation about the issue. Therefore, it needs to adhere to the structure accepted and comprehended by all potential communicative partners. In addition, the goal of a business research paper is to create new knowledge, which can serve as the basis for developing long-term and/or short-term business propositions. This goal should be reflected throughout the written content.

In a business research paper, the universally accepted written structure carries out a dual purpose. First, it allows the writer to state the objectives of the research and to reinforce their importance from different perspectives in different sections. Second, this structure facilitates the interaction between the writer and the reader and helps the latter to follow the development of ideas to the paper’s culmination: a business proposition.

Back to 'how to write' research paper guides -- Free Business term papers

Business Research Paper Structure:

The outline below highlights the essence of each structural section of the business research paper:

  • The Introduction initiates the conversation on the issue; and a strong thesis statement recaps the problem and the author’s plan of action.
  • The Literature Review states the importance of the problem. In addition, it talks about previous attempts to resolve the issue and about historical trends that can inform the current investigation. This section proves to the reader that the author is a credible researcher with broad knowledge and in-depth understanding of the subject area.
  • The Methods and Procedures section can focus on secondary data study, primary data collection and analysis, or a combination of both. Regardless of the approach, the writer has to justify their choices and give a detailed account of the people and the activities involved in the research.
  • The Discussion section is a culmination of the research and the most important part of the paper. This is the place to present a business proposition and to discuss its practical value. This section is the reason for doing the research; its value for the reader is the acquisition of new knowledge.
  • The final section – Conclusion – provides an overview of the entire paper while highlighting the focal points of the discussion.

The uniqueness of a business research paper is that it deals with business facts both as sources for literature analysis and as components of a business proposition. This characteristic serves as the framework for developing the paper content:

Choosing Business Research Paper Topic:

The choice of topic for a business research paper is crucial. The topic should be narrow and manageable for the researcher. However, it should also appeal to a wide spectrum of populations, including direct and secondary stakeholders, clients, and so on. In addition, the topic needs to have practical applicability. Market and competitor analyses are among popular research topics, as well as feasibility studies.

The Introduction is the preliminary description of the current situation. It is further developed through Literature Review and the research. Existing business reports, legal and financial documentation, and theoretical analysis are equally important in the Literature Review because they provide multidimensional perspective on the business situation/problem. The study would rely on SWOT and PESTEL analyses, organizational flow-charts, and the primary data collected from the chosen group of stakeholders.

A thoughtful Methods section is the key component of a research paper. It has to include the definitions and descriptions of all target populations, sampling techniques, the methods of data collection, and the approach to data analysis. Each element of this section should work as a liaison between the previous sections – Introduction and Literature Review – and the Discussion that follows. This section provides justification for the claim that the business proposal could significantly improve the business situation analyzed in the Literature review. Overall, the quality of the paper highly depends on the quality of the Methods section.

In the business research paper, the Discussion section does not really discuss the issue but rather provides the outline of practical activities aimed at resolving the problem; it is a business or a strategic plan with measurable outcomes. It must provide a new, fresh approach; however, it should be logically interconnected with other sections of the paper.

Finally, a business research paper has to adhere to conventional tone and format. Those include the use of the appropriate citations and the provision of references for all the sources.

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A company paragraph is a short description of the company found on a wide variety of promotional materials, including pamphlets, digital media and sponsorship recognition. Writing a short but engaging paragraph, otherwise known as a "blurb," helps the public understand key points about a company, as to what it does and who it serves.

Key Company Focus

Although the company blurb needs to inform readers about what the company does, it needs to do this in a very focused way. Most companies offer many different types of products or services. The blurb is not the place to describe them all. Instead of listing the variety of things your company does, focus on the key items as an overview. For example, a local vegetable distributor might define the company focus like this: "Getting organic, locally grown vegetables to restaurants within 24 hours of harvest."

Explain the Company's Reason Why

There is a reason why companies are started. Reasons usually go well beyond the knowledge that a particular product or service is marketable. This is part of the company vision and it explains why the business does things in a unique way. For example, a company selling ergonomic baby bottle nipples might have been established because the founder felt that mothers who were unable to breastfeed needed bottle alternatives that better mimic a mother's breast.

The reason "why" often lends credibility to the story because when someone has a strong underlying reason for doing something, they're more likely to take the time and energy to do it right.

Tell a Story

The blurb isn't a scholarly excerpt. A company paragraph that tells a story will engage the reader. Good storytelling builds positive brand awareness and makes the company memorable to consumers. Ideally, readers then begin to look at other information about products and services. For example, an organic coffee brand might talk about the origins of the beans, "Sustainable farming methods in the fertile high-altitude regions of Chile...." The messaging goal aims to hit the emotional triggers such as earth consciousness and global warming.

Provide a Benefit

As good as a story is at hitting the reasons why the company is great, consumers need to know: "What's in it for me?" The blurb should focus on one or two key benefits. Let consumers know what they get when they do business with the company. Examples of benefits might be convenience, superior products, award-winning services or customization for the customer's needs. For example, a promotional product provider might express the benefit like this: "Be remembered in a way as unique as your company."

Search Engine Needs

If your blurb will be online, make sure it is search engine optimized -- SEO -- with keywords. Keywords and phrases are the most common words and phrases that your target audience will use to search for information. Include the most popular SEO phrases to help improve search rank when consumers search for something via Google or Bing.

About the Author

With more than 15 years of professional writing experience, Kimberlee finds it fun to take technical mumbo-jumbo and make it fun! Her first career was in financial services and insurance.

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